19 July 2015
Tommy Hilfiger Group, which belongs to PVH Cor announced its global advertising campaign for Fall 2015 with the name TEAM HILFIGER. Celebrating 30 years, Tommy Hilfiger puts head of the classic American football. The goalposts have been placed, the lines have been designed and individually and together come to an inspiring football game – all with a modern, fashion a step further twist.
“The American football was always one of my favorite sports and autumn of 2015 we are looking at this famous game inspiration for our advertising campaign and collection,” Tommy Hilfiger said . “As we celebrate the milestone anniversary of 30 years, we capture all the details, eclectic fashion game – from sports stripes in metallic touches and distinctive college all redefined with our twist trademark that is disrespectful and lazy.”
The Fall 2015 campaign focuses on Tommy Hilfiger women’s collections, as Tommy Hilfiger continues to focus on the ever-growing power of the female market. Celebrating the essence of “Tommy twist,” the campaign comes to the surface through the football players sporting Hilfiger forms that appear in the background. The TEAM HILFIGER photographed by Craig McDean, edited by Karl Templer styling and creative directed by company Trey Laird Laird + Partners.
“The global advertising campaign for Fall 2015 marks the 30th anniversary of our lifestyle brand», said Avery Baker, Chief Brand & Marketing Officer for the Tommy Hilfiger. “For three decades, we grow and evolve our brand to achieve incredible global recognition, sharing it without limitations and disrespectful behavior to our consumers worldwide. Today, our advertising campaign has the unique exclusive visual signature conveys our classic American casual DNA and wanting to further expand our influence through an extensive investment in digital media, print, outdoor advertising and direct marketing channels. ”
With the shooting take place in Monterey Park in California, the campaign starring supermodel Behati Prinsloo, who is now the brand ambassador for the second consecutive season, and also presented a uniform mixture by selective people from previous campaigns: Julia Hafstrom, RJ King and Miles McMillan, with new additions such as Bruno Fabre, Nate Gill and Simon Nessman. Hair edited by Malcolm Edwards and makeup by Mark Carasquillo.
The TEAM HILFIGER will occur globally throughout the world via a multimedia program with a presence in online media, print, outdoor advertising and social media. Exclusive images from the backstage video with Behati Prinsloo will circulate through direct messages of social networks to the fans and followers of the model, which will have the opportunity to be the first to share a small taste before the release of the official video & photo campaign through the official channels of Tommy Hilfiger.
The advertising campaign will be presented worldwide in major fashion publications and to important websites and social media channels.