15 July 2015
Technology companies remain on top of the most valuable brands in the world.
The lion’s share holding for another year are the technology and telecommunications companies that are in the list of the most valuable companies in the world. From this, however, are not missing companies fast food, and financial services.
See analytically the ten most valuable companies in the world:
1. APPLEValue: $ 247 billion. Apple in 2014 became the most valuable brand in the world. The brand value of Apple has grown by 67% in value compared to the previous year, as the company continued to promote its products globally, according to the annual ranking BrandZ. Apple’s performance has increased significantly in China, gaining valuable ground to its competitors in the domestic market, Samsung, Xiaomi and Huawei.
2. MICROSOFTValue: $ 116 billion. Microsoft has long used the software Windows as the “goose that lays the golden eggs”, but things seem to change now that Satya Nadella has taken the reins of the giant technology. The company offers the new Windows 10 as a free upgrade for users of Windows 7 and 8.1. The move is considered that marks a turning point for Microsoft, as the company makes its products more easily accessible. Microsoft’s brand is the third most valuable brand in the world, while in 2013 it was in fourth rank.
3. IBM Value: $ 94 billion. The value of IBM’s brand decreased by 13% compared to the previous year, resulting in the company ranks fourth in the list. IBM is trying to compete in the area of companies such as Amazon and Microsoft. The reduced profitability is another reason why the company brand lost some of its value. As regards, indeed, the results of the recent fiscal quarter, the CEO of the company said he was disappointed by its performance.
4. VISA Value: $ 92 billion. We find Visa two positions higher than in 2013. The increased value of the company’s trademark is characterized as impressive by analysts who stress the significance of the increased profitability of the company on it. However, Visa is expected to receive strong pressure from the competition this year, as companies such as PayPal, record surge.
5. AT & T Value: $ 89 billion. 2014 was an excellent year for the top two US telecommunications companies, AT & amp; T and Verizon. Particularly in relation to AT & amp; T, the value of its brand increased by 15% and amounted to $ 89 billion. As noted by analysts, the effort of AT & amp; T in recent years is to become more than a brand: it wishes to become a way of life for consumers by providing them beyond telecom and entertainment services.
6. VERIZON Value: $ 86 billion. Close behind follows the AT & amp; T, the Verizon. The company plans to dominate the field of TV channels and the traditional, and online press. That is why the company made a $ 4.4 billion agreement with AOL group. It aims to become a major player in the field of digital media, being one of the leading mobile network providers and one of the largest content companies.
7. COCA-COLA Value: $ 84 billion. Coca-Cola was for years at the top of the list when it started to move 10 years ago. However, the value of the Coca-Cola brand grew by only 4% over the previous year and this is due to the fact that the company did not record increase in profitability in developed and emerging markets and also the fact that competition in the industry is becoming increasingly fiercer.
8. MCDONALD’S Value: $ 81 billion. The brand of McDonald ‘s has a significant decline compared to previous years and only in 2013 the value was reduced by 5% and amounted to $ 81 billion. The company’s brand now ranks ninth in the list, the fifth that was last year. The famous fast food chain has seen its profits to collapse and sales shrink, as many consumers go to competitors such as Chipotle.
9. MARLBORO Value: $ 80 billion. The brand value of Marlboro has increased by 19% over the previous year. Despite the fact that the companies in tobacco industry subject to significant marketing constraints, Marlboro is still a very strong brand. In contrast, some analysts argue that the ban on advertising in various countries around the world has kept its competitors away from challenging the dominance in this industry.