16 July 2015
Starbucks for once more time proceeds the increase in prices in United States, which ranges between 5 and 20 cents and mainly in drinks.
It is worth noting that the coffee store chain based in Seattle, had made further price increases a year ago or so. At the same time, however, other coffee chains in the country, go to decreases. However, Starbucks notes that increased costs in rent, labor, marketing and equipment, oblige them to raise prices on its products.
“We continue to evaluate our values in order to balance the need of profitable businesses while providing value to our loyal customers and attract new customers,” he said. At the same time, the company spokeswoman, Lisa Passe said that the increase in price will affect less than 20% of the number of the chain’s customers.