General Mills: In China the Yoplait

15 June 2015


The General Mills announced the launch of the famous brand Yoplait yoghurt in China market. This development marked “the greatest movement spread” of Yoplait, since the company took over 51% of the brand’s business in 2011.

Additionally, the company argued that the Yoplait product lines will be introduced in hypermarkets and supermarkets in Shanghai, followed by launches in other cities.