26 July 2105
At Expo 2015, hosted this year in Milan, there is an exhibition aisle that focuses on food and any information incorporated in food. This section is called Future Food District and this booth serves as a true supermarket of the future, where visitors can purchase various products. The difference is that 1500 products are presented below digital mirrors, which give information about their origins, their components and their method of production. Displays inform the buyer for their nutritional value and carbon footprint. At the same time they give advice on recipes. This presentation is a collaboration between MIT and the supermarket chain COOP.
“The experiment presented here is working properly. Everything we sell here today, we can apply it. We wish can test different ideas that we present here for six months, to see what we will include in our distribution system. We will have access to everything in the future. It has nothing to do with technology, but how to organize our trade, how do most social economy and consumption and above all, how we make it more responsible and sustainable, “says Marco Pentroni, director of Coop Italia.
Robots and robotic arms are the focus of the presentation, as well as they help customers pick up the products they want to buy and also enhance the store’s supply. There are many who argue that the future supermarkets will operate as a platform for exchange of goods or cooked food.
So the traditional supermarket is evolving due to new technologies. The consumer will know in the future a lot more for the products they buy.